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Marketing : theory and practice / Michael J. Baker [i in.]. - 2nd ed. rerepr. twice. - Basingstoke : MacMillan, 1990. - XIV, 426 s. : il. ; 24 cm.
(Macmillan Studies in Marketing Management)
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There are copies available to loan: sygn. A.46969 (1 egz.)
Notes:
Bibliography, etc. note
Bibliogr. s. 383-421. Index.
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